Who Do We Think We Are? - NapsandSandwiches

Who Do We Think We Are?

Illustration of a branch

Aileen and Felicia are the creators of Persistiny.   It was their friendship and common experience as wives and mothers that led them to create a business centered around shining light on the important work of caregiving and striving to eliminate the stigma and economic penalty women often pay to be with their children and aging parents.

Between the two of them, they have 40+ combined years of caregiving, plus backgrounds in business, writing, marketing, sociology, fundraising, and project management.

Aileen headshot

Laurent Leger Adame Photography

Aileen has been a somewhat stay at home mother for 23 years.  She opened a coffee house while pregnant with her first son, who is now 23.  She planned, designed and executed all facets with her business partner, going on to open two additional locations.  She went back to college when her son was a little older and there was time and money.  She earned a degree in English from Cal State LA and a year later, had her second son, who is now 6, at the age of 39.  One of the highlights of her working life was her association with the Huntington Library.  She left them 3 years ago to focus on her family and is now ready to join Felicia on this new journey.

Felicia’s passion is learning.  She graduated from UCSB with a degree in Sociology and went on to do marketing and publicity for scientific instrumentation.  She left the paid workforce 17 years ago to be a stay at home mother to her 3 children, aged 18, 16 and 12.  In addition to running her household and managing the time, activities and academics of her kids, she has served on numerous boards and organizations and has been room parent approximately 5,000 times.  She now considers herself a logistics expert.  Over the years, she has maintained her love for social sciences and wants nothing more than to reincarnate as a behavioral economist.  She loves to read, travel and consumes podcasts with a voracious appetite.  She cherishes her family and friendships above all else and considers her female friends, to be her touchstones and partners on her journey.  Aileen taught her what friendship meant 33 years ago and they’re still discovering it daily on this new endeavor in their 40s.

Felicia headshot

Laurent Leger Adame Photography